November 26, 2020
Financial Literacy Tips for Start-ups and Entrepreneurs
Led by John Love
Understanding financial fundamentals is key to survival in today’s fiercely competitive economy. This session will help you bridge the gap between functional business knowledge and practical financial information. Learn the difference between bookkeeping and accounting, five bookkeeping habits that every entrepreneur should adopt, common mistakes, and more.
December 3, 2020
Content Marketing for the Scrappy Entrepreneur
Led by Braveen Kumar
Ideation: Creating a content marketing strategy with limited resources and coming up with good content ideas. Creation: A “playbook” of proven content ideas, free creation tools, best practices, and baking your business goals into every piece. Distribution: How to drive traffic through SEO, email, social, content discovery platforms, outreach, syndication, forums, and more. Optimization: Getting better results from your content (using “lead magnets”, “cross-pollinating” across your blog, website, and social), and measuring your performance.
December 10, 2020
The Inside Game: 9 Entrepreneurial Obstacles and how to overcome them
Led by Carol Roberts
Creating ‘Something’ out of ‘Nothing’ takes creativity, guts, courage, brilliance, sheer audaciousness and lots of hard work. An Entrepreneur can have the greatest business idea and the most airtight Business Plan but if their ‘inside mental game’ is not rock solid things can fall apart quickly. This Lecture Series takes a look at 9 of the most common obstacles that Entrepreneurs encounter and we’ll show you how to overcome them.
We’ll look at: Fear, The “Impostor Syndrome”, Procrastination, Being Stuck, Feast or Famine – Dealing with the fluctuations in income , Silencing your ‘Inner Critic’ The ‘Disease to Please’, Forgetting your ‘Why’, The Secret Fear of Success
OPEN TO STUDENTS AND THE PUBLIC, STARTUP SCHOOL IS A ZONE LEARNING INITIATIVE AT RYERSON UNIVERSITY.