Mockups to Launch
Led by Amir Jaffari
As an entrepreneur you deal with many unknowns and untested assumptions about your market, and your product. The only way to find your product market is to Build measure and learn, quickly. Understanding how to create realistic and functional mock-ups of your website or app without any coding or design knowledge and how to track and analyze your performance, matters.
March 27, 2018
Leveraging Intellectual Property Laws to Help Build Your Brand
Led by Colleen Stanley
Selecting strong trademarks: Is my brand name distinctive? Advantages of using arbitrary or coined marks v. descriptive marks. Legal Protection to ensure brand strength. When and where (Canada only? U.S.? EU?) to apply for trademark registration. When it may be better to rely on common law.
Copyright, industrial designs and trade dress-rights. Using intellectual property laws to protect your product designs and packaging. how advance planning can help you protect your distinctive product designs, even in the jewelry and “fast fashion” industries. Respecting third party intellectual property rights can help you build a strong brand. Getting inspired without infringing
April 3, 2018
Led by Corey Gross
Once you have an investor’s money, the hard work begins. Hear first hand how to manage investors post investment.