October 24, 2017
Bootstrapping
Led by: Michael Carter
You probably need less money than you think. Bootstrapping is for existing entrepreneurs, wannabe small business owners and the experienced corporate person ready to take the entrepreneurial plunge. This session emphasizes proven, practical tips requiring little or no money, and where and how to get free assistance.
IP Best Practices with Big Impact for your Start-up Business
Led by: Maya Medeiros
Intellectual property (IP) is essential. Startups need to know how to protect core assets such as brands, patents, copyrights and confidential information. Learn best practices for practically identifying, developing and protecting key IP.
November 7, 2017
Content Marketing for the Scrappy Entrepreneur
Led by Braveen Kumar
Ideation: Creating a content marketing strategy with limited resources and coming up with good content ideas. Creation: A “playbook” of proven content ideas, free creation tools, best practices, and baking your business goals into every piece. Distribution: How to drive traffic through SEO, email, social, content discovery platforms, outreach, syndication, forums, and more. Optimization: Getting better results from your content (using “lead magnets”, “cross-pollinating” across your blog, website, and social), and measuring your performance.
Startup Social Media Strategy
Led by: Brent Stirling
Do you know about the “burrito principle?” This is a crash course on SEO, website set-up, audit checklists, social media strategies and how to build one, which platforms to use, execution and measurement.
Applying for Government Grants
Led by Jennifer MacInnis
Senior director of Applied Research and Commercialization, Office of the Vice President, Research and Innovation, at Ryerson University
Government grants can make or break an early-stage startup. Learn which grants to apply to, and how to increase your probability of success in getting them.
November 28, 2017
Design Thinking
Led by Dr. Steven Gedeon
Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. Learn how to apply design thinking to your startup.
OPEN TO STUDENTS AND THE PUBLIC, STARTUP SCHOOL IS A ZONE LEARNING INITIATIVE AT RYERSON UNIVERSITY.