January 23, 2018
The Science of Influencer Identification and Social Listening
Led by: Dr. Jaigris Hodson
Most digital marketing and social media experts will tell you to listen to your customers and find key influencers, but just how should you do those things? This interactive and hands-on session will show you how to use low-cost social media scraping tools to identify key trends, conversations, and influencers. With this knowledge, you will not only be able to better market your product or service to your public, but you can also mine for trends that can help you identify new opportunities for product development, better serve your customer base, and develop a competitive advantage.
January 30, 2018
Financial Literacy Tips for Start-ups and Entrepreneurs
Led by John Love
Understanding financial fundamentals is key to survival in today’s fiercely competitive economy. This session will help you bridge the gap between functional business knowledge and practical financial information. Learn the difference between bookkeeping and accounting, five bookkeeping habits that every entrepreneur should adopt, common mistakes, and more.
February 5, 2018
Trust in a Transparent World: Build Your Brand by Creating Credibility and Trust
Led by Eric Riz
Create a powerful and outstanding brand for your organization in today’s crowded and constantly changing marketplace. “Trust”, Eric says “is easier to lose than gain. There is unprecedented transparency in today’s world. Eric shares his wisdom, insights and what worked for him (as well as what didn’t) as he built his business from the ground up, gaining investors from the start.
February 13, 2018
Lunch n Learn: Why Now is the Greatest Time to be an Entrepreneur
Led by Dr. Sean Wise
Right now is the perfect time to dream big, follow your passion and create your own path to success. Hear from one of Canada’s top mentors and learn why there has never been a better time to be an entrepreneur.
Dr. Wise will also touch upon the 21st-century pedagogy for teaching entrepreneurship.
Business Improvisation for Entrepreneurs
Led by Randy Sabourin
Successful entrepreneurs know how to think creatively and react quickly in all situations — this skill could be your competitive advantage. This interactive workshop will explore and practise business improvisation techniques.
February 28, 2018
Led by Dr. Steven Gedeon
Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. Learn how to apply design thinking to your startup.
March 6, 2018
Led by Jennifer Tywhitt Gory and Chris Gory
The insurance industry uses countless acronyms — E&O, D&O, CGL, etc. — that busy entrepreneurs don’t have time to translate. Chris Gory and Jennifer Tyrwhitt Gory from Insurance Portfolio will discuss types of insurance, what insurance your startup needs, cyber risk and more.
March 15, 2018
The Inside Game: 9 Entrepreneurial Obstacles and how to overcome them
Led by Carol Roberts
Creating ‘Something’ out of ‘Nothing’ takes creativity, guts, courage, brilliance, sheer audaciousness and lots of hard work. An Entrepreneur can have the greatest business idea and the most airtight Business Plan but if their ‘inside mental game’ is not rock solid things can fall apart quickly. This Lecture Series takes a look at 9 of the most common obstacles that Entrepreneurs encounter and we’ll show you how to overcome them.
We’ll look at: Fear, The “Impostor Syndrome”, Procrastination, Being Stuck, Feast or Famine – Dealing with the fluctuations in income , Silencing your ‘Inner Critic’ The ‘Disease to Please’, Forgetting your ‘Why’, The Secret Fear of Success
March 20, 2018
Mockups to Launch
Led by Amir Jaffari
As an entrepreneur you deal with many unknowns and untested assumptions about your market, and your product. The only way to find your product market is to Build measure and learn, quickly. Understanding how to create realistic and functional mock-ups of your website or app without any coding or design knowledge and how to track and analyze your performance, matters.
March 27, 2018
Leveraging Intellectual Property Laws to Help Build Your Brand
Led by Colleen Stanley
Selecting strong trademarks: Is my brand name distinctive? Advantages of using arbitrary or coined marks v. descriptive marks. Legal Protection to ensure brand strength. When and where (Canada only? U.S.? EU?) to apply for trademark registration. When it may be better to rely on common law.
Copyright, industrial designs and trade dress-rights. Using intellectual property laws to protect your product designs and packaging. how advance planning can help you protect your distinctive product designs, even in the jewelry and “fast fashion” industries. Respecting third party intellectual property rights can help you build a strong brand. Getting inspired without infringing
April 3, 2018
Led by Corey Gross
Once you have an investor’s money, the hard work begins. Hear first hand how to manage investors post investment.