February 26, 2018
Led by Dr. Steven Gedeon
Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. Learn how to apply design thinking to your startup.
March 6, 2018
Led by Jennifer Tywhitt Gory and Chris Gory
The insurance industry uses countless acronyms — E&O, D&O, CGL, etc. — that busy entrepreneurs don’t have time to translate. Chris Gory and Jennifer Tyrwhitt Gory from Insurance Portfolio will discuss types of insurance, what insurance your startup needs, cyber risk and more.
March 15, 2018
The Inside Game: 9 Entrepreneurial Obstacles and how to overcome them
Led by Carol Roberts
Creating ‘Something’ out of ‘Nothing’ takes creativity, guts, courage, brilliance, sheer audaciousness and lots of hard work. An Entrepreneur can have the greatest business idea and the most airtight Business Plan but if their ‘inside mental game’ is not rock solid things can fall apart quickly. This Lecture Series takes a look at 9 of the most common obstacles that Entrepreneurs encounter and we’ll show you how to overcome them.
We’ll look at: Fear, The “Impostor Syndrome”, Procrastination, Being Stuck, Feast or Famine – Dealing with the fluctuations in income , Silencing your ‘Inner Critic’ The ‘Disease to Please’, Forgetting your ‘Why’, The Secret Fear of Success
March 20, 2018
Mockups to Launch
Led by Amir Jaffari
As an entrepreneur you deal with many unknowns and untested assumptions about your market, and your product. The only way to find your product market is to Build measure and learn, quickly. Understanding how to create realistic and functional mock-ups of your website or app without any coding or design knowledge and how to track and analyze your performance, matters.
March 27, 2018
Leveraging Intellectual Property Laws to Help Build Your Brand
Led by Colleen Stanley
Selecting strong trademarks: Is my brand name distinctive? Advantages of using arbitrary or coined marks v. descriptive marks. Legal Protection to ensure brand strength. When and where (Canada only? U.S.? EU?) to apply for trademark registration. When it may be better to rely on common law.
Copyright, industrial designs and trade dress-rights. Using intellectual property laws to protect your product designs and packaging. how advance planning can help you protect your distinctive product designs, even in the jewelry and “fast fashion” industries. Respecting third party intellectual property rights can help you build a strong brand. Getting inspired without infringing
April 3, 2018
Led by Corey Gross
Once you have an investor’s money, the hard work begins. Hear first hand how to manage investors post investment.