February 18, 2016

Past Sessions

Fall 2017 Sessions

Applying for Government Grants

Led by Jennifer MacInnis

Government grants can make or break an early-stage startup. Learn which grants to apply to, and how to increase your probability of success in getting them.

Slides

Startup Social Media Strategy

Led by: Brent Stirling

Do you know about the “burrito principle?” This is a crash course on SEO, website set-up, audit checklists, social media strategies and how to build one, which platforms to use, execution and measurement.

Slides

Content Marketing for the Scrappy Entrepreneur

Led by Braveen Kumar

Ideation: Creating a content marketing strategy with limited resources and coming up with good content ideas. Creation: A “playbook” of proven content ideas, free creation tools, best practices, and baking your business goals into every piece. Distribution: How to drive traffic through SEO, email, social, content discovery platforms, outreach, syndication, forums, and more. Optimization: Getting better results from your content (using “lead magnets”, “cross-pollinating” across your blog, website, and social), and measuring your performance.

Slides 

Video Coming Soon

IP Best Practices with Big Impact for your Start-up Business

Led by: Henry Bian

Intellectual property (IP) is essential. Startups need to know how to protect core assets such as brands, patents, copyrights and confidential information. Learn best practices for practically identifying, developing and protecting key IP.

Slides

October 24, 2017

Bootstrapping 

Led by: Michael Carter

You probably need less money than you think. Bootstrapping is for existing entrepreneurs, wannabe small business owners and the experienced corporate person ready to take the entrepreneurial plunge. This session emphasizes proven, practical tips requiring little or no money, and where and how to get free assistance.

Slides

October 17, 2017

Canadian Financing Landscape

Led by Jeff Dennis

Finding money can be tough! Learn about how to find government grants, friends and family, angel investment, venture capital and public venture capital financing.

Slides

October 3, 2017

Pitching Investors

Led by: Dr. Sean Wise

When it comes to investors, startups only have one chance to impress them. Your pitch needs to be good! After hearing more than 20,000 investor pitches and writing two book on the topic, Dr. Wise is an expert at pitching investors. Learn the 10 slides that rule them all, the biggest pitch mistakes and how to craft an elevator pitch.

Slides

September 26, 2017

The Lean Startup Method

Led by: Brad Poulous

Ready, Fire, Aim is the new battle cry of startup founders. The lean startup methodology is a way to go from idea to launch: faster, better, and with a much lower fail rate. 

Slides

Winter 2017 Sessions

 Customer Acquisition and Sales Training Workshop

Led by: Chris Gray of Sales Force and Alyshahn Kara at Flashstock

This session will cover the science, methodology and strategy behind customer acquisition and prospecting. We’ll be reviewing the importance of implementing a sales process, exploring proven prospecting and cold-calling techniques, and breaking down effective and ineffective email approaches. The latter half of the session will be hands-on, where audience members write and submit their own prospecting emails based on the techniques presented. Volunteers will be selected to showcase their work.

View Slides

Watch Video

Applying for Government Grants

Led by Jennifer MacInnis (LL.B)

Government grants can make or break an early-stage startup. Learn which grants to apply to, and how to increase your probability of success in getting them.

View Slides

Watch Video

Competitor Analysis

Led by: Phil Walsh

No idea is unique. There are always others trying to solve similar problems. Learn how to analyze the efforts of others and how to position your venture as a result.

View Slides

Watch Video

Mockups to Launch: Non-Coded MVPs 

Led by: Amir Jaffari

As an entrepreneur your deal with many unknowns and untested assumptions about your market, and product. The only way to find your product market fit is to build measure and learn, and then repeat.

Learn how to create realistic and functional mock-ups of your website or app without any coding/design knowledge, track and analyze your performance, find your early users and PR.

View Slides

Watch Video

Lean Startup Method
Led by: Dave Valliere

Ready, Fire, Aim is the new battle cry of startup founders. The lean startup methodology is a way to go from idea to launch: faster, better, and with a much lower fail rate. 

View Slides 

Watch Video

PR Fundamentals for Startups

Led By: Joy Yap | Founder of Joy Yap Communications and Public Relations

With an average of three startups launched globally every second, competition to survive, much less thrive, is far from easy. Many startups often struggle to cut through the noise to tell their unique brand story. This session covers how to leverage lean and impactful public relations strategies that is actionable, delivers results and drives traction.

View Slides

Watch Video

Public Speaking for Entrepreneurs

Led by: Mo Waja, Founder and CEO of Present Impact

Throughout your career the need to pitch and connect clients with your business remains constant. In this session we will discuss how to communicate your idea and your business clearly and confidently across a number of audiences and real world scenarios. Participants will leave with four different templates designed to help increase the confidence and clarity of their pitch and/or delivery.

View Slides

Watch Video

 Digital Marketing Trends and Opportunities

Led By: Darrell Keezer, Founder | CEO, Candybox Marketing

Social Media has grown from helping people stay in touch with friends and family, to companies having conversations with their advocates in real-time. Businesses have started to utilize Social media channels to attract and convert prospects, but many still struggle with creating a strong online presence. As Canadians continue to be active on Social Media, business owners need to make themselves available to consumers. Learn how to build a Digital Marketing plan that doesn’t fall flat.

No Slides

Watch Video

Managing Investors

Led By: Corey Gross, CEO, Sensibill

Once you have an investor’s money, the hard work begins. Hear first hand how to manage investors post investment.

View Slides

Watch Video

Canadian Financing Landscape

Led by Jeff Dennis (LL.B, ICD.D), Lawyer and serial entrepreneur

Finding money can be tough! Learn about how to find government grants, friends and family, angel investment, venture capital and public venture capital financing.

View Slides

Video Coming Soon

Fall 2016 Sessions

Startup Social Media 

Led by: Brent Stirling

Do you know about the “burrito principle?” This is a crash course on SEO, website set-up, audit checklists, social media strategies and how to build one, which platforms to use, execution and measurement.

View Slides 

Watch Video

Ryerson Startup School: Growth Hacking

Growth Hacking from 10,000 to 100,000

Led by Matt Loszak Founder of JamCam

You’ve launched and you have your first customers. How do you scale and add users at a cost lower than the revenue they generate?

View Slides

Watch Video

Ryerson Startup School: First Funding

First Funding
Led by: Alan Lysne

You might have a great idea, but do you have capital? Alan Lysne has raised angel and venture capital, and has invested in numerous startups. He’ll teach you about the different types of capital, the pros and cons of each, and what you need to know before pitching to different groups.

View Slides

Watch Video

Applying for Government Grants

Led by Jennifer MacInnis (LL.B)

Senior director of Applied Research and Commercialization, Office of the Vice President, Research and Innovation, at Ryerson University

Government grants can make or break an early-stage startup. Learn which grants to apply to, and how to increase your probability of success in getting them.

View Slides

IP Best Practices with Big Impact for your Start-up Business

Led by: Maya Medeiros

Intellectual property (IP) is essential. Startups need to know how to protect core assets such as brands, patents, copyrights and confidential information. Learn best practices for practically identifying, developing and protecting key IP.

View Slides

Bootstrapping 

Bootstrapping
Led by: Michael Carter

You probably need less money than you think. Bootstrapping is for existing entrepreneurs, wannabe small business owners and the experienced corporate person ready to take the entrepreneurial plunge. This session emphasizes proven, practical tips requiring little or no money, and where and how to get free assistance.

Business Plans

Business Plans
Led by: Ken Grant

Business Plans may be dead, but business planning is not. Learn what goes into a business plan and how to write one.

View Slides

 Startup Law 7 Things to Avoid

Led by: Kobi Bessin

Let’s talk about the pitfalls and things to avoid throughout the life cycle of your business by exploring the advantages/disadvantages of different corporate structures, aspects of shareholders agreements, employee stock options plans and startup financing.

View Slides

Watch Video

Design Thinking

Led by Dr. Steven Gedeon
Associate professor, School of Business Management, at Ryerson University. Entrepreneurship expert

Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. Learn how to apply design thinking to your startup.

View Slides

Watch Video 

Finding Cofounders

Finding CoFounders
Led by: Eric Rafat / Founder & CEO of Keyobi

Entrepreneurship is a team sport. Solo founders don’t succeed. Find out who to hire, where to find them and how to build a killer team.

View Slides

Watch Video

Competitor Analysis

Led by: Phil Walsh
No idea is unique. There are always others trying to solve similar problems. Learn how to analyze the efforts of others and how to position your venture as a result.

View Slides

Watch Video

Opportunity Evaluation

Led by Dr. Rafik Loutfy (BSc, MSc, PhD)

How do you know your idea is worth pursuing? Learn how professional investors evaluate ideas and how to reevaluate your own for value, uniqueness and validity.

View Slides 

Watch Video

Why Should I Choose You

Led by: Ian Chamandy and Ken Aber

“Why should I choose you?” is the most important strategic question in business; its answer will guide everything your company says and does. Learn how to answer it in 7 words or less, and how to use it to make decisions.

View Slides 

Watch Video

Winter 2016 Sessions

How Not to Kill Your Co-Founders: Strategies and Tools for Successful Teamwork

Led by: Lillian Blume

You have a great product. You have smart, committed people. You have enough funds. But your company is struggling and your team is not aligned. What’s going on? This session will give you the tools to analyze and solve team problems. Come alone or, better yet, bring your team.

View Slides

Watch Video

Startup Law: 7 Things to Avoid 

Led by: Kobi Bessin

Let’s talk about the pitfalls and things to avoid throughout the life cycle of your business by exploring the advantages/disadvantages of different corporate structures, aspects of shareholders agreements, employee stock options plans and startup financing. 

View Slides

Watch Video

Brand thinking, doing and being
Led by: Joel Gregorio

Branding is more than your logo; it’s what triggers a consumer’s emotional response. In a generation of endless choices, consumers need to feel an immediate connection. Learn why branding is key to your startup — right from the beginning.

View Slides

Video Unavailable

Faultless Due Diligence 

Led by: Michelle McBane

You’re starting to raise funding from investors – you’ve heard that you may be required to provide due diligence materials. Find out what this means and how to properly execute due diligence.

View Slides

Watch Video

Digital Advertising: Legal Risks and Rewards
Led by: René Bissonnette

In this brave new era, advertisers and marketers are continuously developing new ways to target consumers. From native advertising, to online behavioural advertising, social media and implied endorsements. Find out the common pitfalls and workarounds that have been developed as regulators try to keep up.

View Slides

Watch Video

Startup Social Media 

Led by: Brent Stirling

Do you know about the “burrito principle?” This is a crash course on SEO, website set-up, audit checklists, social media strategies and how to build one, which platforms to use, execution and measurement.

View Slides

Watch Video

The Scalable Office

Led by: Rustin Smith

If you want to scale at pace, you need to be lean and agile – let’s talk about how you can get your back office (or lack there of) into shape to support your current size and your impending growth. The Three Little Pigs is a tired old story but the lessons are still true: don’t build a straw house.

View Slides

Watch Video

IP Best Practices with Big Impact for your Start-up Business
Led by: Maya Medeiros

Intellectual property (IP) is essential. Startups need to know how to protect core assets such as brands, patents, copyrights and confidential information. Learn best practices for practically identifying, developing and protecting key IP.

View Slides

Watch Video

7 Relationship Management Imperatives for Startups 

Led by: Carol Roberts

Key Partners is a critical segment of the Business Model Canvas. Managing key relationships is not only an art but a refined skill and most successful relationships are cultivated with intentionality.

View Slides

Watch Video

Mockups to Launch: Non-Coded MVP’s 

Led by: Amir Jaffari

As an entrepreneur your deal with many unknowns and untested assumptions about your market, and product. The only way to find your product market fit is to build measure and learn, and then repeat.

Learn how to create realistic and functional mock-ups of your website or app without any coding/design knowledge, track and analyze your performance, find your early users and PR.
Innovating in Retail

Led by: Liz Evans

Successful innovation in retail is driven by understanding the target consumer, and keeping an eye on their journey. Learn how retailers do it and how it can apply to startups.

View Slides

Watch Video

Leveraging outsourcing practices: How can startup businesses leverage outsourcing

Led by: Waffa Karkukly

Outsourcing is a rising trend for businesses of all sizes. Dr. Karkukly will explore outsourcing, its benefits and challenges, and how can startups can leverage the practice.

View Slides

Watch Video

Business Improvisation for Entrepreneurs

Led by: Randy Sabourin

Successful entrepreneurs know how to think creatively and react quickly in all situations — this skill could be your competitive advantage. This interactive workshop will explore and practise business improvisation techniques.

View Slides

Watch Video

Sales 102: USP and cold calling

Led by: Jason Silver

How do you stand out from the crowd? How do you get people to listen? Sales is very much a study in human relations. Learn how to sell offline, over the phone and in front of your clients.

View Slides

Watch Video

Intro to the Lean Startup Method
Led by: Dave Valliere

Ready, Fire, Aim is the new battle cry of startup founders. The lean startup methodology is a way to go from idea to launch: faster, better, and with a much lower fail rate. 

View Slides

Intro to (fear free) code
Led by: Mina Mikhail

Entrepreneurs should know how to code. Whether you’re writing your own apps or hiring a developer, understanding code is key to building the prototype that gets you funded. Mina Mikhail, head of Instruction at Bitmaker, has a decade of experience building web apps. Learn the fundamentals of HTML and CSS, and build your very first web app.

View Slides

Watch Video

Startup Insurance
Led by: Chris Gory & Jennifer Tyrwhitt-Gory

The insurance industry uses countless acronyms — E&O, D&O, CGL, etc. — that busy entrepreneurs don’t have time to translate. Chris Gory and Jennifer Tyrwhitt Gory from Insurance Portfolio will discuss types of insurance, what insurance your startup needs, cyber risk and more.

View Slides

Watch Video

Why Should I Choose You
Led by: Ian Chamandy and Ken Aber

“Why should I choose you?” is the most important strategic question in business; its answer will guide everything your company says and does. Learn how to answer it in 7 words or less, and how to use it to make decisions.

View Slides

Watch Video

Building a Community Around Your Product/Company
Led by: Mike Murchison

The strength and quality of a product’s community are key predictors of defensibility and success. Learn how to build a community from the ground up, and leverage it for growth and sales.

View Slides

Watch Video

Bootstrapping
Led by: Michael Carter

You probably need less money than you think. Bootstrapping is for existing entrepreneurs, wannabe small business owners and the experienced corporate person ready to take the entrepreneurial plunge. This session emphasizes proven, practical tips requiring little or no money, and where and how to get free assistance.

View Slides

Watch Video

Startup Accounting 1: Bookkeeping
Led by: John Love

Understanding financial fundamentals is key to survival in today’s fiercely competitive economy. This session will help you bridge the gap between functional business knowledge and practical financial information. Learn the difference between bookkeeping and accounting, five bookkeeping habits that every entrepreneur should adopt, common mistakes, and more.

View Slides

Watch Video

Pitching Investors
Led by: Sean Wise

When it comes to investors, startups only have one chance to impress them. Your pitch needs to be good! After hearing more than 20,000 investor pitches and writing two book on the topic, Dr. Wise is an expert at pitching investors. Learn the 10 slides that rule them all, the biggest pitch mistakes and how to craft an elevator pitch.

View Slides

Watch Video

First Funding
Led by: Alan Lysne

You might have a great idea, but do you have capital? Alan Lysne has raised angel and venture capital, and has invested in numerous startups. He’ll teach you about the different types of capital, the pros and cons of each, and what you need to know before pitching to different groups.

View Slides

Watch Video

Opportunity Evaluation

Led by Dr. Rafik Loutfy (BSc, MSc, PhD)

Director of the Centre of Engineering Innovation & Entrepreneurship, Ryerson University

How do you know your idea is worth pursuing? Learn how professional investors evaluate ideas and how to reevaluate your own for value, uniqueness and validity.

Watch Video 

View Slides

Business Model and Lean Canvas

Led by Dr. Sean Wise

Director of Startup School. Host of the Naked Entrepreneur (on the Oprah Winfrey Network and iTunes)

“Ready, fire, aim” is the new battle cry of startup founders. The lean startup methodology is a way to go from idea to launch faster, better, and with a much lower fail rate.

Watch Video 

View Slides

 

Fall 2015 Sessions

7 Relationship Management Imperatives

Led by Carol Roberts

Founder and CEO of Stellar by Choice Consulting

“Key Partners” is a critical segment of the Business Model Canvas. Managing key relationships is a refined skill that is crucial to startup success.

Watch Video 

View Slides

Design Thinking

Led by Dr. Steven Gedeon (BSc, MSc, MBA, PEng, PE, PhD)
Associate professor, School of Business Management, at Ryerson University. Entrepreneurship expert

Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. Learn how to apply design thinking to your startup.

Watch Video 

View Slides

Canadian Financing Landscape

Led by Jeff Dennis (LL.B, ICD.D)

Lawyer, serial entrepreneur

Finding money can be tough! Learn about how to find government grants, friends and family, angel investment, venture capital and public venture capital financing.

Watch Video

View Slides

Social Media Strategy and Execution

Led by Brent Stirling

Social media marketer at the DMZ at Ryerson University

Do you know about the “burrito principle?” This is a crash course on SEO, website set-up, audit checklists, social media strategies and how to build one, which platforms to use, execution and measurement.

Watch Video 

View Slides

Growth Hacking from 10,000 to 100,000

Led by Matt Loszak

Founder of JamCam

You’ve launched and you have your first customers. How do you scale and add users at a cost lower than the revenue they generate?

Watch Video 

View Slides

Growing a Startup to 100M in Revenue in Canada

Led by Yona Shtern

CEO of Beyond the Rack

Watch Video

View Slides

Applying for Government Grants

Led by Jennifer MacInnis (LL.B)

Senior director of Applied Research and Commercialization, Office of the Vice President, Research and Innovation, at Ryerson University

Government grants can make or break an early-stage startup. Learn which grants to apply to, and how to increase your probability of success in getting them.

Watch Video 

View Slides

Social Media Maximization

Led by Dr. Jeremy Shtern

Assistant professor, School of Creative Industries, at Ryerson University

Twitter, Instagram, Pinterest, Linkedin — how can startup founders should use these platforms to maximize their return.

Watch Video 

View Slides